Caught in the Wild

You never run into important people when you’re ready. You run into them while holding something embarrassing—like a family-size box of Bagel Bites you fully plan to eat by yourself. And of course, that’s the exact moment someone from your past decides to ask how work is going, what you’re building, or whether you’re “still working on that project.” You didn’t dress for a business conversation, you dressed for pizza. But if your brand speaks clearly on its own, you don’t have to suddenly act like you’re at a networking event in aisle seven.

Or maybe you’re at a gas station at 9 p.m. buying an energy drink and Flaming Hot Cheetos when your childhood dentist suddenly appears, ready to evaluate your life choices one snack at a time. They ask about life, work, and goals. You panic, because this is not an ideal setting for a performance review. In that moment, you don’t need a perfect reply. You don’t need a rehearsed pitch. You just need your business to look like it already has one. Something that says, “Yes, I do real work, and no, I don’t need to explain it under fluorescent lighting next to the beef jerky rack.”

At Relative Media, we build brands that do the talking when you don’t want to. Brands that make sense in the wild: during awkward run-ins, unexpected small talk, random encounters, and snack-based emergencies. When your business has real strategy behind its identity, it doesn’t need you to justify it. That kind of clarity looks professional and feels like relief. Because life will absolutely catch you off guard, but your brand doesn’t have to spiral with you.